UPS

I was reading through the UPS article, and, frankly, it suprises me that so much analysis can go into the changing of this company's logo! To me it seems almost mundane; definitely nothing worthy of a press release... but I suppose its important in its own way.

After quite a long period of time, UPS has finally decided that they need to alter their logo, if only ever so slightly, to keep up with the changing times. I feel like they chose to remove the package from the top of the logo to make the shipping process appear faster... while I don't completely understand the logic behind this, I can see where they're coming from. Perhaps if they have a sleeker-looking design, it will help potential customers to believe that the delivery is sleeker and faster as well?

Nevertheless, I find it interesting that such a successful company has decided to re-design. It shows that they are paying attention, that they must care something about customer's opinions (besides the quality of their service), and this definitely helps to show that they are making an attempt at staying up with the times.