Before reading this article on the process of Redesigning a Logo, I guess I really had no idea how much time and effort has to go into this process. Obviously, this designer was starting from scratch, but it just goes to show you how much thought and time and effort must go into this process.
The point that the author made about identifying the audience, I thought, was very important. This probably isn't a point that I would initially think of, however, when really considering this fact, particularly for the Digital Web Magazine logo, certain factors such as readability, would undoubtedly be important.
It would be tough trying to design a website with no audience in mind, and it would appear to be just as difficult to try to design a logo for a certain brand or website without an audience in mind.
For future reference when doing anything... Keep your audience in mind!
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