This article did a better job of explaining the importance of using color. The author provided many helpful examples and statistics which only helped to further emphasize the point of the article. They provided me with many facts that I can use when designing web pages.
Although they didn't really go into great detail (if at all) about which colors produce which particular emotions in people, the point of the article didn't really seem to flow with this issue. Mainly, this article was about why colors are important to people, and how much they can effect certain products when used correctly (or even incorrectly).
The examples of color and marketing and color and brand identity were probably the most valuable to my web design skills. Some of the things that the article mentioned could probably be used in a positive fashion when designing websites, however, I worry that it could take a lot of time to simply think of a way to associate a website with a particluar color or brand which provokes positive emotions from users.
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