I really enjoyed the author's examples of copy vs. content, as well as his example of alt text for images. Even if I don't anticipate using alt text for images on my final project, the example worked well with his article. It helped to show that even the smallest things, when taken, and put to full value, can have a large impact on the final product.
The scenario that the author began the article with, of a person asking him to create a website without any content, was also a very valuable example. Some people may completely overlook the importance of having a website which works well with the content that you are attempting to provide to people, and this is how you create a bad website. (When considering this fact, I almost worry that I didn't have enough content when creating my final project website...)
Overall, I thought that this article was very interesting and extremely valuable.
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With more stringent adherence to usability regulations those alt tags are now becoming more important. Across the University all departments are being asked to check their websites for these extremely necessary pieces of the web site or else suffer penalties. You can take your knowledge of their importance to a job and illustrate that you know already how to start abiding by these laws.
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