The article 'Typography and Web Advertising: Making Every Opportunity Count,' by Alexander W. White offered a lot of helpful advice for advertisers attempting to create successful ads for the internet.
His first statement about considering the difference in ways to advertise for the web as opposed to television or print, I thought, was extremely important. Not only are there several different knids of ads that you can use when creating an internet advertisement, but there are also several different techniques that you can use when desigining these advertisements: Image, Type, and Space.
I thought that all of the examples that the author included in this article were also quite helpful. Particularly the idea of using text in a new, eye-catching fashion seemed like a good idea. Just because text isn't completely new, doesn't mean that it can't be used in a new, eye-catchin fashion to advertise to users successfully.
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